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Christie Hefner released a memo to employees about her efforts to streamline the company's operations, including eliminating its DVD division and laying off staff. The Age reported in October 2008 that, for the first-time ever, Hugh Hefner was selling tickets to his celebrity-filled parties to offset his cash-flow problems due to setbacks Playboy Enterprises had suffered, including decreasing Playboy circulation, decreasing stock value, and ventures that have yet to turn a profit. Meanwhile, the company said it would open at least three Playboy stores in each of the next three years. Other Playboy Clubs opened in Cancun, Macau, and London in 20.
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The company returned to the nightlife business with the Playboy Club at the Palms Casino Resort in Las Vegas, which opened in 2006 and closed in 2012.
#Playboy magazine image license#
Playboy Enterprises was denied a permanent New Jersey gaming license and was forced to sell out to its partner, which changed the name of the hotel/casino to the Atlantis Hotel and Casino. From 1981 to 1984, the company was a partner in the Playboy Hotel and Casino in Atlantic City, New Jersey. Playboy also operated a casino in Nassau, Bahamas, from 1978 to 1982. Playboy operated casinos in England from the mid-1960s to 1981, when they lost their operating license. Playboy ran forty Playboy Club properties from 1960 to 1986. The company completed its shift to consumer products in 2020 with the shuttering of the magazine division, and is now known to generate more than $3 billion in consumer spending annually across 180 countries. By 2015 the circulation had fallen to 800,000. Sales of Playboy magazine peaked in 1972 at over 7 million copies.